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Press Release Publishing Platform

Published 07/28/2010 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

PressDoc offers a way for companies and professionals to spread the word about who they are and what they do through press releases and networking. The site is intended to make sending out a press release simple and convenient, even when handling multiple networks. Users can also better manage their online reputation by learning what various media outlets are saying about them and their company. PressDoc features also help make it easier for others to further expand a company’s exposure by forwarding the press release information along to other locations.

PressDoc screenshot
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What is the history and popularity of the app?

Stefan Borsje, Boris Veldhuijzen van Zanten, and Marc Kohlbrugge founded PressDoc in August of 2009. Headquartered in Amsterdam, the site was intended to enhance the online press release through interactive features and dynamic functionality. The founders compiled a collection of tools that allows companies of all sizes as well as independent professionals to put together their own press releases that would help increase their visibility and expand their audience much more efficiently.

What are the differences to other apps?

A higher level of interactivity is what makes PressDoc so unique. Rather than taking a document of text and sending it out to numerous locations, PressDoc lets users put together a highly specialized, tailored press release that has functionality. Users can monitor their press release and what others are saying about it as well as provide a quick, easy way for those who receive it to pass it along. By simplifying the process, others will be encouraged to send the press release along. PR Agencies can also use multiple PressRooms, one for each client.

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How does the web app look and feel to use?

The design found on PressDoc utilizes very basic shapes with a professional flourish. The red color scheme provides the perfect contrast to highlight various aspects of the site. The stylish logo compliments the rest of the site perfectly, creating an air of personality that meshes well with the professional nature of the site. Clear screenshots help new visitors get a better understanding of how the site works and what they can do. Each step of the press release process is well laid out with a clear, concise explanation.

How does the registration process work?

By clicking the “Sign Up” link found at the center of the homepage, new visitors can begin the registration process. The user is asked for very basic information, including an email address and password. After clicking the blue submission button, the user is asked to check their email for account verification. The confirmation link may take a minute to show up. After clicking the link, users are asked to sign back in to begin accessing PressDoc features.

What does it cost to use the application?

PressDoc offers a nice ala carte style payment system. Users can create an account for free. Through the account, a new press room can be made and the press release created. This allows users to link the press release to a number of social resources, including a blog, Twitter and other websites. The only cost required is to publish the press release, which runs under $15 per press release. Users are only required to pay for press releases they actually send out, which adds flexibility and better control for the user, especially those who only send out an occasional press release.

Who would you recommend the application to?

Professionals and others interested in getting the word out about what the do can appreciate the benefits offered through PressDoc. The pay-per-release system helps users easily control costs, which means PressDoc can easily fit into a tight PR budget. Firms handling a number of clients can create a separate PressRoom for each, which allows for easy management and organization when multiple businesses or professionals are serviced.

  • PressRooms to manage multiple press releases for different organizations
  • Shared PressRooms so event organizers and partners can access the press release
  • Social media networking access to press releases
  • Monitoring system that shows users how many people are reading their press release
  • A visually appealing format that makes each press release professional and attractive

PressDoc video

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